The contest has three different tracks :

• Technology Ventures for enterprises related to the new inventions and value creation ideas in the technology domain, with the primary focus being on new Mobile/Internet based enterprises.

• Social Ventures for enterprises with an explicitly social agenda.

• Services Ventures for enterprises strictly related to the concept of value creation and addition, with primary focus on Energy and Education sectors.

Prominent entrepreneurs have paved their way on the stairs of success over the past few years after demonstrating outstanding potential in this competition. Some of the few entrepreneurs to have emerged from the business plan competition are:

• 'Phyzok Learning Solutions’ promoted by 'Lohit Sahu’
  Lohit Sahu’s vision was to ensure mental and physical engagement of every single student in the classroom, a dream which he realized by designing a very structured programme involving technology,synchronised within the classroom curriculum.This helped his start-up firm Phyzok Learning Solutions LLP provides solutions to enhance the efficiency of education delivery system at schools, many folds using technology.

• 'PhokatCopy ' promoted by 'Harsh Narang’
  PhokatCopy is a firm which inculcates the true Indian entrepreneurial spirit. The concept of free photocopying came to its founder Harsh Narang on a long afternoon in 2007, after he had just copied a mountain of notes! He worked on refining the concept and the financials and fleshed out the idea over the course of the year – and PhokatCopy was born! With his vision of Photocopy, Phokat mein! Harsh has created an altogether new segment by introducing the concept of providing 'free photocopies’ to students by utilising the back page for advertisements by companies who want to target the youth clientele.

Various incentives are offered :

• Cash prizes.
• A chance to pitch your plan in front of leading angel investors, venture capitalists and industrialists from reputed firms.
• An opportunity to be mentored by successful seasoned entrepreneurs, experienced industry professionals and faculty.
• Networking opportunities with potential partners, freelancers, investors and world class entrepreneurs.
• Financial and Legal Consultancy on the prospects of the business plan.
• Content rich feedback on the business model from world class entrepreneurs, investors, and professional service providers on our Judging Panel.